Roadside advertising is a form of Out of Home (OOH) advertising that places large-format adverts alongside busy roads, commuter routes and major transport corridors. It includes traditional billboards as well as digital roadside screens.

Yes. Roadside advertising is an effective way to build brand awareness and reach large audiences. High-impact roadside sites provide repeated exposure to people during their everyday journeys, helping brands become more visible and memorable.

The cost of roadside advertising varies depending on the location, format, campaign length, audience, availability and number of sites. We can recommend a roadside advertising campaign that delivers against your objectives and budget.

Roadside advertising includes 48-sheet billboards, 96-sheet billboards, digital roadside screens and other large-format outdoor advertising formats. The most suitable option will depend on your target audience, campaign objectives and budget.

A 48-sheet billboard is a large-format roadside advertising site designed to provide high visibility to passing audiences. It is commonly used for brand awareness, product launches, promotions and regional campaigns.

A 96-sheet billboard is a larger-format advertising site that provides exceptional visibility and creative impact. It is particularly suitable for major campaigns where scale and brand dominance are important.

Digital roadside advertising uses electronic screens positioned alongside busy roads and other high-traffic locations. It allows advertisers to use changing creative messages and, depending on the screen network, tailor content by location or time of day.

Effective roadside advertising locations can include busy urban roads, commuter routes, major road junctions, city approaches and roads close to retail destinations. The best locations depend on where your target audience travels and what you want your campaign to achieve.

Yes. Roadside advertising can be planned around specific towns, cities, regions, commuter routes and other geographic areas. This makes it particularly useful for brands with regional objectives or businesses targeting specific local markets.

Yes. Roadside advertising is particularly effective for reaching commuters and people who regularly travel along busy routes. Repeated exposure can help build brand familiarity and reinforce your message.

Absolutely. Local businesses can use roadside advertising to build awareness within a particular area and target people travelling close to their premises, retail locations or service areas.

Yes. National brands can use networks of roadside sites to achieve widespread coverage across towns, cities and regions. Campaigns can also be planned to complement national TV, radio, BVOD and digital activity.

There is no fixed campaign length. The ideal duration depends on your objectives, budget, audience and number of sites. Short campaigns can work well for launches and promotions, while longer campaigns can build awareness through repeated exposure.

Roadside advertising can be measured using metrics including reach, cover, impacts and frequency. The UK’s OOH industry uses Route audience measurement to estimate how many people are likely to see advertising across different locations and formats.

Yes. Roadside advertising works particularly well alongside TV, BVOD, radio, digital and social media. Using multiple channels can increase opportunities for your audience to see your brand and reinforce your campaign message.

Roadside advertising needs to communicate quickly. Effective creative usually combines strong branding, a simple message, bold imagery and limited copy, so that the advert can be understood easily by people passing at speed.

Neither format is automatically better. Traditional billboards provide consistent, high-impact visibility, while digital roadside advertising offers greater creative flexibility. The right choice depends on your campaign objectives, audience, location and budget.

Yes. Large roadside formats can create high visibility around a new product or service and help build awareness quickly. Roadside advertising can also be combined with TV, radio, BVOD and digital campaigns to support a wider launch strategy.

The right locations depend on your target audience, campaign objectives, budget and desired geographic coverage. At The Media Angel, we consider factors such as audience movement, traffic levels, location, visibility and proximity to relevant destinations when planning roadside campaigns.

The Media Angel provides independent media planning and buying for roadside advertising campaigns across the UK. We can help with audience targeting, site selection, format recommendations, negotiation, buying, campaign management and reporting, ensuring your roadside campaign delivers against your objectives.