Advertise on video on demand (VOD)
platforms such as ITV X, Sky and ALL 4

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Connected TV (CTV) Advertising Agency | VOD, BVOD & OTT Media Planning & Buying

Why invest in Connected TV (CTV) & Video on Demand (VOD) Advertising?

Considering Connected TV (CTV) or Video on Demand (VOD) advertising? Discover how streaming TV advertising works, how much it costs, how to target the right audience and why Connected TV continues to deliver outstanding business results for brands across the UK.

Today’s viewers are increasingly watching premium television content on Smart TVs, streaming devices and on-demand platforms, giving advertisers more opportunities than ever to reach engaged audiences in a trusted, brand-safe environment. Whether you’re looking to build brand awareness, launch a new product, increase website traffic or drive sales, Connected TV combines the impact of television with the precision of digital audience targeting.

Advertise across many of the UK’s leading streaming platforms, including ITVX, Channel 4 Streaming, Sky, Channel 5, YouTube on Connected TV, Netflix, Disney+ and Amazon Prime Video, selecting audiences by location, demographics, interests, lifestyle and household characteristics where available.

As an independent Connected TV media planning and buying agency, The Media Angel compares the UK’s leading streaming platforms to recommend the most effective channels, audiences and campaign strategy for your objectives and budget. Unlike individual media owners, we provide impartial advice, negotiate competitive media rates and create integrated campaigns that maximise your return on investment.

Whether you’re planning your first Connected TV campaign or looking to complement your TV, Digital, Radio or Outdoor Advertising, we’ll help you reach the right audience, at the right time, on the right platforms.

Start your Connected TV advertising campaign today.

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Connected TV

Connected TV (CTV) Advertising Agency | VOD, BVOD & OTT Media Planning & Buying

Why should you use connected TV?

Targeted reach – Pinpoint audiences by age, interests, behaviours, and location.

High engagement – Ads are viewed on-demand, often on the biggest screen in the home.

Strong completion rates – VOD ads are watched through to the end far more than standard digital.

Boosts campaign performance – Increases incremental reach, especially among light TV viewers.

Premium environments – Brand-safe, trusted broadcaster content drives higher brand recall.

Flexible & measurable – Track results in real time and optimise campaigns easily.

Watching TV

Did you know?

Connected TV

37.8 million

UK viewers access broadcaster video on demand services

Statista

Connected TV

44% of UK households

subscribe to at least one ad-supported tier, making it a huge inventory pool for advertisers

Connected TV

85% of UK households

use at least one VOD service

(Thinkbox, 2024)

Connected TV

66% of all UK adults

watch Broadcaster VOD (BVOD) services monthly

(Ofcom, 2024)

Evidently, these figures demonstrate that consumers’ media habits continue to change as more people move their viewing preferences online and ‘on the go’.

Consumers can now watch their favourite shows and films on mobile phones, tablets, and laptops wherever they are, for free.

What is Connected TV?

Connective Television (CTV) has risen sharply in the UK over the past 12 months, CTV is content accessed by apps and streamed over a Smart TV or a connected device such as an Amazon Fire Stick or PlayStation.

Viewers of video-on-demand content are highly engaged, given that they have made a conscious decision to choose and watch these programs. VOD and CTV are a great way of getting your brand seen alongside high-calibre television content and national brands at a surprisingly affordable cost.

Video/Connected TV streaming services continues to be on the rise

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Control

Reaching exactly the right audience…

Advertisers can select and target audiences based on region, demographic profiling, audience interests, and genre of content (entertainment, lifestyle, comedy and factual).

Connected TV

Television Regions

Connected TV

Postcode Areas

Connected TV

Mosaic types

Connected TV

Audience Interests

Connected TV

Genre; comedy, lifestyle etc

Start your Connected TV campaign today…

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What our clients say about us...

The Media Angel has consistently produced sector leading outcomes which exceed our expectations. This has been delivered through work which bears the hallmarks of innovation, a collaborative approach and efficient use of our resources through effective negotiation and market awareness on the part of Alison and her team. It all adds up to sustained excellence.

Swansea University - Head of Undergraduate Student Recruitment

Using The Media Angel has proved invaluable to us, as their knowledge of local opportunities is second to none. They have helped save us time and money when planning and buying our marketing activity.

Swansea University - Recruitment Marketing Manager

Alison and her team at the Media Angel don’t treat us like just another university. They know who we are and what we’re about. They use our data and their understanding of the youth market to create bespoke marketing plans using a mix of traditional and innovative media platforms helping us to stand out in a crowded market place.

Swansea University - Recruitment Marketing Manager

Award-winning advertising agency...

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