UK Outdoor Advertising Agency

London Underground Media Planning & Buying

London Underground Advertising...

Looking to Advertise on The London Underground (LU)?

London Underground Advertising is one of the most powerful ways to reach millions of commuters, shoppers, business travellers and tourists across Central London and Greater London. With around 3.2 million journeys every day, the Tube provides brands with exceptional reach, frequency and visibility across one of the world’s busiest transport networks.

From London Underground posters and Tube advertising to cross-track 16-sheets, Tube Car Panels, Digital Escalator Panels, Digital Gateways, ticket gates, large-format digital screens and full station takeovers, campaigns can be planned around specific audiences, locations, stations and budgets.

Whether you want to advertise at Oxford Circus, Paddington, Piccadilly Circus, King’s Cross St Pancras, Liverpool Street, Waterloo, Victoria, London Bridge, Bond Street or Tottenham Court Road, we’ll help identify the stations and advertising formats most relevant to your target audience.

Why use The Media Angel for London Underground Advertising?

Planning a London Underground campaign can be complex, with hundreds of stations, multiple advertising formats, different audience profiles and premium locations to consider.

As an independent London OOH media planning and buying agency, The Media Angel will identify the right stations and formats for your target audience, compare available opportunities, negotiate competitive rates and manage your campaign from planning and booking through to artwork specifications and delivery.

Whether you’re looking for a targeted campaign across selected Tube stations or a high-impact Central London advertising campaign, we’ll help you reach the right audience, in the right locations, while making your OOH advertising budget work harder.

To talk about your London Underground advertising campaign…

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London Underground Advertising

Did you know?

London Underground Advertising

60%

of Tube passengers notice when new adverts appear

(Global)

London Underground Advertising

1 in 8

search for or look to purchase products relating to an advert they've seen

(Global)

London Underground Advertising

40%

search for a brand or category within one week of seeing an advert

(Global)

London Underground Advertising

4x

higher engagement with full-motion digital advertising than static

(Global)

The Elizabeth Line

The Underground is one of the busiest urban transport systems in the world, carrying 3.2 million journeys daily. With long dwell times, frequent commuters, and tourists, it offers unrivalled reach and recall—91% of passengers say they notice advertising during their journeys. Formats include cross-platform 16 Sheets, internal tube car panels, concourse Digital Gateway screens, full station takeovers, and anamorphic activations that dominate key hubs.

Since launch, the Elizabeth Line has become Europe’s busiest new rail line, with over 700,000 journeys made every day. Connecting Heathrow, Canary Wharf, and central London with commuter hubs, it provides modern stations and premium ad environments. Opportunities range from large-format digital screens and concourse posters to Digital Gateways and station takeovers—perfect for brands seeking scale in modern, prestige surroundings.

To talk about your Elizabeth Line advertising campaign…

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Station Takeovers

Rail advertising delivers visibility in stations nationwide, with 1.73 billion journeys made in 2024/25—around 4.7 million every day. These passengers spend time in concourses, platforms, and walkways, creating long dwell times and high exposure. Options include static and digital billboards, 4/6/48 Sheets, ticket gate branding, stairwell wraps and full station takeovers. With rail journeys rising 6% in early 2025, this channel continues to offer growing audiences for both national and local campaigns.

To talk about your outdoor advertising campaign…

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So if you are looking to get your brand seen on the LU or Elizabeth line but need help securing the best locations for your campaign objectives, get in touch today…

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Some of our outdoor campaigns…

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Most popular OOH questions.

What is Out of Home (OOH) Advertising

Out of Home (OOH) advertising is any form of advertising that reaches people when they are outside their homes. It includes billboards, digital screens, bus advertising, bus shelters, London Underground, rail stations, shopping centres, airports, taxis and roadside advertising. OOH is one of the UK’s most effective advertising channels for building brand awareness and reaching large audiences.

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