Airport advertising is a form of Out-of-Home (OOH) advertising that reaches passengers and visitors within airport environments. Formats can include digital screens, large-format displays, baggage reclaim advertising, departure lounges, concourses, check-in areas and experiential activations.

Airports offer brands a high-attention, premium environment where passengers have time to engage with advertising. Recent eye-tracking research found that passengers spent an average of 47 seconds actively looking at OOH advertising during their journey through the terminal.

The cost of airport advertising varies depending on the airport, location, format, campaign duration, audience and level of exposure required. Premium digital screens and large-format sites will typically have different pricing from standard poster formats. We can recommend opportunities based on your objectives and budget.

Airport advertising is available across many UK airports, including major hubs such as Heathrow, Gatwick, Manchester, Birmingham, Edinburgh, Glasgow, Stansted and Luton. The right airports will depend on your target audience, geographical priorities and campaign objectives.

Airport advertising can include digital screens, large-format displays, baggage reclaim panels, departure and arrival advertising, terminal advertising, airport lounges, experiential activations, sampling and sponsorship opportunities. Digital airport media can also offer dynamic and data-led campaigns.

Yes. Airport media can be planned around different passenger profiles, locations and travel behaviours. This can include business travellers, frequent flyers, international passengers, affluent audiences and younger travellers. Audience data can help identify the airports and environments most relevant to your campaign.

Yes. Airport advertising provides a premium environment for brands looking to build awareness, credibility and brand prestige. Research has found that airport advertising can positively influence perceptions of brands, with passengers associating airport advertising with qualities including being global, successful, innovative, trustworthy and prestigious.

Airport advertising can influence consumers throughout the purchase journey, from awareness through to consideration and action. Recent research found that 77% of flyers took at least one action during or after their trip after being exposed to airport advertising.

Digital airport advertising uses digital screens and digital Out-of-Home (DOOH) formats within airport environments. It allows brands to deliver dynamic creative and, where available, use audience data and programmatic buying to create more targeted campaigns.

Yes. Airport advertising can work particularly well as part of an integrated media campaign, alongside OOH, TV, CTV, radio, digital, social media and other transport advertising. Combining channels can help extend reach and reinforce your brand message across the customer journey.

Experiential airport advertising allows brands to create interactive or memorable experiences rather than relying solely on traditional advertising formats. This can include product sampling, branded installations, interactive experiences, demonstrations and promotional activity.

The right campaign depends on your target audience, objectives, budget, geographical coverage and campaign timings. We can assess the available airport media opportunities and recommend the airports, formats and wider media mix that best fit your campaign.

Airport campaigns can be measured using metrics such as audience reach, impressions, frequency, dwell time, attention, brand awareness and consumer response, depending on the format and campaign objectives. Recent airport research is increasingly using attention and eye-tracking data alongside traditional audience measurement.

The Media Angel is an independent media planning and buying agency with over 16 years of experience delivering campaigns across the UK and internationally.

We work with you to understand your objectives, target audience, budget and geographical requirements, then identify the airport media opportunities that best fit your campaign.

Our expertise covers airport OOH, digital airport advertising, experiential campaigns and wider media channels, allowing us to build integrated campaigns rather than looking at airport advertising in isolation.

As an independent agency, we aren’t tied to a particular media owner. We can therefore compare opportunities, negotiate competitive rates and manage the planning and buying process from start to finish.

We work as an extension of your marketing team, helping you get the most from your airport advertising investment.