Your brand could be seen by viewers watching the most popular television shows, on the biggest streaming channels.
Video-on-demand platforms such as ITV X, All4, YouTube, Disney Plus, and Netflix have become one of the main ways to watch and catch up on television shows and latest released films.)
Targeted reach – Pinpoint audiences by age, interests, behaviours, and location.
High engagement – Ads are viewed on-demand, often on the biggest screen in the home.
Strong completion rates – VOD ads are watched through to the end far more than standard digital.
Boosts campaign performance – Increases incremental reach, especially among light TV viewers.
Premium environments – Brand-safe, trusted broadcaster content drives higher brand recall.
Flexible & measurable – Track results in real time and optimise campaigns easily.
UK viewers access broadcaster video on demand services
Statista
subscribe to at least one ad-supported tier, making it a huge inventory pool for advertisers
now use at least one VOD service
(Thinkbox, 2024)
watch Broadcaster VOD (BVOD) services monthly
(Ofcom, 2024)
Evidently, these figures demonstrate that consumers’ media habits continue to change as more people move their viewing preferences online and ‘on the go’.
Consumers can now watch their favourite shows and films on mobile phones, tablets, and laptops wherever they are, for free.
Connective Television (CTV) has risen sharply in the UK over the past 12 months, CTV is content accessed by apps and streamed over a Smart TV or a connected device such as an Amazon Fire Stick or PlayStation.
Viewers of video-on-demand content are highly engaged, given that they have made a conscious decision to choose and watch these programs. VOD and CTV are a great way of getting your brand seen alongside high-calibre television content and national brands at a surprisingly affordable cost.
Video/Connected TV streaming services continues to be on the rise
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Advertisers can select and target audiences based on region, demographic profiling, audience interests, and genre of content (entertainment, lifestyle, comedy and factual).
