Radio promises advertisers significant scale and influence when broadcasting key messages.
With one of the lowest levels of advertising avoidance, radio allows marketers to reach out to thousands of new customers as well as existing consumers with essential messages at key activity moments across the day.
Radio is seen as a cost effective frequency medium that is great for generating high reach figures and valuable for building a brands reputation.
equivalent to 50.1 million people
(RAJAR, 2025)
8.5 million more than BBC Radio
(Rajar 2025)
giving radio huge frequency and impact
(RAJAR)
We can help you select the most appropriate radio stations to suit your campaign aims within the areas you want to cover, and secure the best opportunities for your budget. In addition we can help with the creation and approval of your advert; working with you to produce a high quality message using talented production companies, that will allow you to stand out and get noticed.
Whether you’re looking for airtime, sponsorships, exciting promotions or engaging competitions, we make sure our clients are presented with a wide range of the most suitable options available, cost effectively incorporating radio into your marketing plans.
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and consideration by 12% when added to a media plan.
(Radiocentre, IPA Databank)
on radio advertising. ROI is strong.
(Radiocentre)
meaning ads are heard in real time and can drive immediate action.
Radio sponsorships are innovative ways to help bring your brand to life and really connect with your audience. Promotions tend to be short-term but massively effective; interaction in the form of promotions allows your audience to participate in entertaining radio output and engage in positive brand awareness getting your key message across to listeners.
Sponsorships are ideal for maximising connections with consumers. Being long term, your brand and business will increase in familiarity in the minds of listeners and becomes associated with values of the station, music, programme, presenter or time of day.
Promotions allow your audience to participate in entertaining radio output and engage in positive brand awareness.
We can provide expert, impartial advice on the most suited radio station(s) to reach your target audience and campaign objectives and will pass on our experience and preferential buying rates.
