OOH – Making Brands STAND OUT !!!

April 30th 2026

OOH: making your brand stand out

Despite the dominance of digital channels, out-of-home (OOH) advertising remains one of the most powerful ways to connect with audiences. It reaches up to 98% of the UK population each week (One Day Agency, 2026), offering unparalleled scale. Beyond reach, OOH also stands out for its credibility – research shows it is the most trusted media channel, with outdoor ads perceived as 39% more trustworthy than social media.

So, what does this mean for your brand?

It’s generally understood that brands have an ever-decreasing amount of time to capture a customer’s attention (less than 5 seconds) (Source: Immersive Studio) so here are a few tips to make your brand stand out using OOH.

  1. Interactive/Real time technology

Augmented reality in advertising has moved from a futuristic idea to a core marketing tool. Today, UK brands use AR to deliver immersive, interactive experiences that go far beyond traditional formats – enabling consumers to visualise products in their own environments, try items on virtually, and engage with brands directly through their smartphone cameras. 

Not only does the real-time interactive 3D technology make a lasting impression on consumers, it also offers real time analytics feedback for your brand.

In fact, products featuring AR content experience a 94% increase in conversion rates. (Source: Profile Tree)

A core example of this optimisation would be Coke’s #TakeATaste Now campaign which used digital OOH and featured on London’s largest OOH Screens – Piccadilly Lights. In partnership with Tesco, the OOH giveaway enabled thirsty fans to grab a digital bottle of Coca‑Cola Zero Sugar straight from digital screens via augmented reality, before claiming a real one in a nearby Tesco store. (Source: Coca Cola)

(Source: Coca Cola)

       2. Creating contextually relevant ads

Research shows that creating contextually relevant ads is more important than ever. An IPA report (2025) revealed that 70% of UK consumers are likely to remember a contextually relevant ad, and 65% of them have a more favorable opinion of brands with contextually relevant ads. 

OOH emphasises this relevancy by showing up in the real world, wherever consumers may be.

For example, On The Beach, an online holiday specialist, launched an OOH campaign centred around the ‘Beckham Clause’ which was inspired by the very public Beckham family fallout earlier this year. Due to its contextual relevancy, pro-active consumers pictured the campaign thousands of times and moved the conversation online, resulting in high-visibility and reach for OTB.

  1. Leverage location relevance

Another great way to use OOH to its highest potential is to leverage location relevance by placing ads in high-traffic areas – not only tailoring them to reflect the local culture and community, but to reach the right people. 

As the world becomes increasingly interconnected, location-based strategies like geotargeting and local SEO are evolving rapidly.

 

By partnering with The Media Angel, your brand can unlock the full potential of OOH advertising – using cutting-edge insights and data-driven research to amplify reach and deliver against your marketing goals.